When Google’s UXR team launch their re-branded website, they needed social media campaigns to drive traffic. As part of the re-brand, illustrations were used as a way to tell carefully crafted stories of participants and how they interact with products. The main creative direction was how participation can help shape the future of Google. Each illustration tells a unique story. The characters are carefully crafted with DEI in mind at all times making sure to capture the entire global population.
Creative Lead Leah Pincus
Illustrator Dustin McDavid