Participating in a Google study can sometimes be confusing so our job was to create a video that explains how the process works from sign up to helping the global community at large. The video lives on the UXR home page generating awareness to encourage new users to sign up and highlighting the benefits of participating in user studies, while building trust and assurance for everyone’s privacy.
A Hindi version was made in addition to English. I oversaw the voice talent, which was wonderful. I worked with translators and linguists to make sure copy and phonetic structure was translated properly into Hindi.
Creative Lead Leah Pincus
Illustrator Gina Rivas
Animation Luchiano Laborde