As an internal Google initiative with their UX team, User Experience Infrastructure or UXI launched a community engagement and user research testing space within the Chelsea, NY office to observe how users set up their hybrid environments. They seek to ‘research the researcher’ and capture the ‘voice of the user.’ We were asked to brand the studio with a visual mark.
We kicked off the project, workshopping ideas as a team using for inspiration with the clients.
From the sketches, the next step of the creative process was to do quick digital sketches. Quick black and whites to flush all the ideas out.
From there we refined the best the laddered up the the creative brief.
And here was the winner.
This was a deck created to play on a giant screen and engage the participants in the space. This deck and visual mark are the start of the brand as they continue to build out their assets. It’s fun to watch a new brand come to life.
Creative Lead Leah Pincus
Art Director Andy An