Google’s UXR team works with participants around the globe to conduct user research on Google products. The ask was to re-design and develop a website to engage the user in a compelling way, in order to drive signups. With the use of characters and product illustrations the website was brought to life. It was then localized globally in different markets including Japan, India and Latin America.
Creative Lead Leah Pincus
Illustrator Dustin McDavid, Augstin Marti