Challenge

Imagine you're a visionary tech founder, poised to redefine an industry. What if you had more than just capital – what if you had the full weight of Google's expertise and a community of peers cheering you on? That's the promise of Gradient Ventures. To help tech founders build transformational companies. Our challenge was to bring that feeling and environment across in Pier 57 in NYC for the in-person Foudners Summit.

Approach

We brought this commitment to life. Every detail, from custom art blending NYC's energy with the Gradient vision to spaces celebrating fellow founders, was designed to ignite collaboration and fuel the transformative thinking that scales world-changing companies.

From 90+ canvases and custom art to featuring founder logos and quotes throughout the space, the outcome showcased various NYC landmarks and themes within a Gradient-branded lens.

Results

Not only was this the first Pier 57 full take over event but it really was a transformative environment that brought 170 founders from around the world to take part is a 3-day networking event. The vibe was warm and everyone loved the swag. Who doesn’t love a good tote?