Challenge

Google Travel – comprised of services like Flight, Hotels, and Explore – needs to launch an integrated, full-funnel campaign to help move travel users from awareness to conversion.

We needed to develop both mid-funnel and bottom-funnel creative for two campaign phases across multiple channels, including the integration of an  influencer marketing component.

Approach

The campaigns were organized around tentpole spring, summer and holiday travel moments. We brought in travel influencers who mirrored our audiences and tested for messaging, audience targeting, and partnerships. 

DELIVERABLES

RDA statics, Instagram, Reddit and Youtube Ads with an ad focus on travel Price, Ratings and Filters.