Travel SOCIal campaign
Bringing dream trips to life, Google Travel inspires, informs, and converts travelers—turning wanderlust into bookings through timely, authentic, and data-driven creative.
Solution
We built a full-funnel, multi-channel campaign around spring, summer, and holiday travel peaks. Travel influencers who felt like “people you’d actually follow” helped us test messaging, audience targeting, and partnerships. Ads on Instagram, Reddit, YouTube, and RDA statics spotlighted what really matters to travelers: Price, Ratings, and Filters—turning inspiration into action.
Problem
Travelers were dreaming of their next trip—but awareness alone wasn’t getting them to click “book.” Google Travel needed a campaign that moved people from scrolling to planning.
