User Experience Research website launch
Google UXR turns global curiosity into action—making research participation simple, engaging, and accessible for anyone, anywhere.
PROBLEM
Google’s UXR team needed more participants for global user research, but the existing website was complex and confusing—making it hard for potential users to understand the value and sign up.
SOLUTION
We reimagined the site with clarity and simplicity at the forefront. A streamlined user journey quickly communicated the benefits of participation, paired with an engaging explainer video translated into multiple languages, including Hindi. I led visual development, collaborating with an illustrator to create website assets and a library of character illustrations that set the tone for a consistent, approachable brand identity. The result: a globally accessible site that made signing up effortless.
