Google UX
Community Studio
Community Stuido at Google isn’t just a space—it’s a symbol of curiosity in action, a human-centered hub where research, innovation, and community converge to shape the future of work.
PROBLEM
Google’s experimental UXI space needed more than a logo—it needed a brand that could capture the intelligence, clarity, and human-centered focus of UX research, while standing out as a distinct symbol of community and innovation.
SOLUTION
We created a visual identity that became the beacon for UXI, representing curiosity, insight, and collaboration. Starting with team workshops and sketches, we iterated from quick digital black-and-whites to a refined mark that tells the story of Google’s commitment to understanding users from the inside out. The result: a brand that engages, inspires, and embodies the purpose of the UXI community.
