Challenge

My mission was to elevate Health Mart's private label packaging, transforming it from an outdated look into a design that could stand up to national brands and other competitors. The goal was to increase shelf presence and customer trust.

Approach

The redesigned packaging features a vibrant color palette, larger typography for enhanced readability, and was meticulously crafted with accessibility in mind, including considerations for color blindness. To ensure consistency and quality across such a large-scale project, I developed comprehensive brand guidelines that multiple manufacturers could follow, ensuring a unified and professional brand identity for all private label products.

Results

This bold new look was rolled out across more than 4,600 Health Mart pharmacies nationwide.