Challenge

My role was to capture the energy and prestige of this event, which is often called the
"Academy Awards of Pharma."

Approach

I had the privilege of serving as the creative lead for the McKesson National Sales Conference Awards Night. Responsible for conceiving and developing the entire look and feel, ensuring the design was seamlessly executed across all touchpoints—from the keynote presentation and meterboards to the table signs. I partnered with the events team and C-level executives to bring this high-stakes vision to life, creating a memorable and celebrated experience for all attendees.

Results

Creating a lively upscale events dinner to hightlight the winners of pharma sales for McKesson.