Challenge

We're targeting a mobile-first generation that expects everything instantly. How do we get new users to use Google Pay and engage with it regularly.

Approach

Our strategy was a full-scale digital takeover, connecting with them where they live: on their phones. We're not just re-establishing a brand; we're launching a global movement to capture their digital wallets with an experience that is fast, modern, and perfectly aligned with their expectations.

Results

We achieved a measurable improvement driving higher click-through rates (CTR), increasing Google Pay adoption, and generating a parallel increase in account usage/activity.