Fetch App
Super bowl Socal and livestream
We turned the biggest advertising moment of the year into an interactive experience, transforming Super Bowl viewers from passive spectators into real-time participants through a live $1.2 million giveaway.
PROBLEM
The Super Bowl is the loudest night in advertising. Every brand is fighting for attention, every screen is saturated, and most viewers are only half-watching anyway.
Fetch needed to break through the noise before and during the game — and transform passive app users into active participants.
The challenge wasn’t just visibility. It was momentum.
How do you turn a second screen into the main event — while reinforcing Fetch’s promise of accessible rewards?
SOLUTION
We built anticipation early, using social to spark excitement around a first-of-its-kind Super Bowl moment.
Then we turned the game into a live, second-screen experience. Viewers didn’t just watch — they participated in real time. With $10K given away every second, the energy never dipped.
Between giveaways, we filled the stream with interactive games and branded moments, creating a continuous loop of engagement.
Fetch wasn’t just running alongside the Super Bowl. It became part of the event.
