Challenge

Fetch needed to capture attention before the Superbowl and cut through the noise of the game, turning passive interaction on the app into mass-scale active app engagement—all while reinforcing its brand mission of accessible rewards.

Approach

We started out with social engagement to really excite users for this never before done event. Then developed a bold, second-screen experience that turned viewers into real-time participants, where $10K was given away every second. Every moment between the giveaways with entertaining games and moments for Fetch to connect with viewers.

Results

Fetch got lots of attention during the Super Bowl with a $1.2 million livestream giveaway, 3.2 Million livestream viewers and 1.3 Million new signups!