Challenge

My team was tasked with creating an immersive experience for Google Sitekit, a WordPress plugin at WordCamp, a premier event for WordPress professionals. The vision was to design a space that was more than a booth—it was a world and a learning experience.

Approach

We began with a single, powerful idea: that the most complex and beautiful things are built from the simplest foundations. Using basic shapes—squares, circles, and triangles—we crafted an environment that was both a physical space and a visual narrative. Every wall and illustration was meticulously planned to capture the attention of a passerby and draw them into the products.

Results

This installation was well received. Attendees loved the swag and of course learning about how to use Google to grow.

The show space was bustling, had strong, simple concepts that drew the audience in for an unforgettable experience.