Crayon Cards
Web and
Socal videos
We brought a product to life using nothing but a handful of images and a lot of imagination.
PROBLEM
Crayon Cards was launching its first product and needed videos for web and social. They only had a few product shots and some artwork from inside the book. No lifestyle footage. No demos. No scenes showing how it actually worked.
But for a product like this, seeing it in action is everything. How do you show the magic of something when all you have are still images?
Solution
We came up with a product narrative, then used AI to come up with the still shots before and after the scene that is printed in the book. Though motion, storytelling, and smart editing we turned static assets into a living product experience.
By animating and sequencing the product shots, and building a narrative around how the product comes to life, we created videos that demonstrated the product while keeping the playful spirit of the brand intact.
What started as a few simple images became a story — one that showed exactly how the product works and why it’s worth sharing.