Developed a creative strategy for the Health Mart Town Hall series, which focuses on lunch and learns for pharmacists.
Designed a memorable logo mark and look/feel to increase engagement of sign-ups. Attendance is up this year by 20% in the first quarter of the series.
Created a cohesive family of collateral to engage pharmacists and sign-ups for the lunch and learn series.
Leveraged brand elements to extend the campaign.
The attendance for 2016 was up by 25% and and there were even more sessions added that met the demand.
Creative Director Sherri DeGuzman
Brand Lead Erin Delorefice-Kiri
Art Director Leah Pincus