Re-design the outdated Health Mart private label packaging to be more competitive with the national brands and other competitors.The new packaging give a pop of color, larger type for easy readability and takes into account people with color blindness. The packaging is across all 4600+ Health Mart pharmacies nationwide.
Created brand guidelines for multiple manufactures to work from.
Brand Lead Erin Delorforc-Kiri
Art Director Leah Pincus