Gradient Ventures, one of Google’s venture capitalist arms, exists to help tech founders build transformational companies through support and mentorship. The return of in-person Gradient Ventures’ Founders Summit at Pier 57 in NYC meant working with the Gradient team on an overall look and feel, as well as all supportive assets. From 90+ canvases and custom art to featuring founder logos and quotes throughout the space, the outcome showcased various NYC landmarks and themes within a Gradient-branded lens.
The Ramp. A walk up to the Welcome and Registration area where all founders logos went on a “red carpet” projection on the floor, against the summit branded backdrop of NYC bringing in elements of iconic structures.
This was the large auditorium with art projection screen capabilities on Pier 57.
Here are some other examples of signage around the pier.
Swag was also part of this ask so we were able to design postcards to send to yourself on what you promise to achieve in your business as a way to remember the summit and hold themselves accountable for the next step.
Here are some of the deck template pagers created for the different types of content.
Creative Lead Leah Pincus
Art Director Andy An
Illustrator Martina Gil
Presentation Pepe Gutierrez